Coffee is life, coffee is morning, and for Brits tea too holds the iconic place in our morning ritual.
Be it office or at a tea room, a coffee house or a diner, a pub or a bar, a coaster or a beer mat plays a quintessential role in our coffee tea ritual too.
And when it's a public establishment like a coffee house or an office, a car dealership or a pub, nothing beats a paper coaster or beer mat. The traditional wood or glass or plastic coaster is not suitable for a fast traffic environment and since paper boards are best suited to printed branding, paper coasters and beer mats have become a regular part of product branding in the UK.
The primary reason these paper coaster and beer mats have replaced the traditional wooden, pvc or glass coaster is that these coast less and are dispensable, and to top that they can be printed to whatever design and colour suits the style of the establishment, are light and absorbent, and suits a crowded pub better, with the establishment incurring no loss from broken or lost permanent coasters and beer mats.