Branded Print & Packaging

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Ways That Your Business Will Benefit from Food Sleeves

Food sleeves have expanded over the previous 10 years in order to capture about 12.5% of what is used by the global market. There is definitely an increase in demand and food sleeves is largely driven by the advantages when it comes to marketing and brand identity. This is together with the shelf-appeal it has to consumers. There have been a lot of innovations when it comes to food sleeves and processes of manufacturing. Aside from that, there have been improvements on the quality and definition of food sleeves. The influence of the economy, convenience product demand and trends in retail all impact how food sleeves are made. This invention has a lot of benefits for businesses, which is why it is being more widely used now.


More Design Ideas

A food sleeve is offering 360 degrees coverage of the packaging, which is what every designer wants. If you think about it, designers can use all of the packaging’s surface, with every nitty gritty detail needed in keeping consumers aware of what is in the product. In addition, there will still be a lot of real estate in attracting customers with beautiful designs that will make them buy your product.

By using food sleeves, it gives consumers a high-end appearance that is able to deliver fine lines, distinctive vignettes and incredible detail that the graphics have. When you approach marketing companies, they will love this kind of printable graphics on the packaging, and that everything is covered with the design. There were days in the past when marketing companies struggled to struggled to fit the entire design on small labels. Designers can now be sure their creation will surely make a product stand out, and this leads to more sales.

Brand Identity

What food sleeves can offer that most kinds of labelling and designs cannot is a cheaper way of designing any shape of container. They also enable a plastic wall’s thickness and glass containers to be made thinner, which no longer calls for colored containers, and provide new ways to promote products. By putting food sleeves on a product, they can cover spaces that can be hard for adhesive labels to stick to. Now that bottles of different shapes are becoming a lot more common, this is an important advantage that food sleeves have.

In comparison to conventional types of labels when it comes to making a product more attractive to consumers, food sleeves have an advantage. Food sleeves can be made for a package in different ways, from just covering the shoulders or a container cap to completely covering the entire package.

Since there are extra spaces on a food sleeve, more designs and attractive colors can be put on them. This way, brand owners can communicate their product to customers more easily. Having more space to conform with regulatory standards will become a lot more important as time goes by.

A Lot of Options to Come Up with Unique Packaging

Food sleeves are applicable to all kinds of container, no matter what they are made of. Containers can be made of glass, metal, or plastic. The application process gives an opportunity to embrace different packaging options that are important. Great shapes ask for attention from consumers in retail, and that is where using shrink sleeves can truly stand out. Food sleeves are able to contour a unique shape and make the product look premium.

It is hard to come up with a packaging if the container shape is quite obscure, and that is where food sleeves come in. Brand owners are no longer limited to just a square, rectangular, or any regular shape because food sleeves can handle any shape.

Impact on the Shelves

According to a study, consumers have a high preference for products on the shelves that are high-contoured that have food sleeve labels. It also showed that food sleeves create a stronger consumer and emotional connections compared to the typical labels and becomes a key influencer of the first product trial and more sales in the long run.

While food sleeves are able to expand the aesthetics of design and packaging potential, research says that consumers have the tendency to think they are an expensive kind of label. Therefore, the suspect that the product cost is high. However, food sleeves can provide a lot of savings by letting the brand owners let go of the need for tamper-evident brands, and get rid of the colorant from bottles and closures, and get rid of package UV inhibitors. The total value of the package must be considered when it comes to convincing consumers to try out a new product and build brand loyalty.

They Provide Economic Benefits

If you find yourself having to deal with an unlimited supply of packaging that was preprinted in the warehouse, during the past months with obsolete designs, food sleeves can help. You are not the only one who experiences this. Putting food sleeves on blank packaging allows customers to buy blank bottles or cans and redirect their budget to food sleeves that is able to stay fresh and new without becoming outdated.

There printing companies that do a three-print process to provide the important benefits of a food sleeve. It is possible to embrace a gravure press for long-running processes of production, while finding a nice spot on the digital press for the short specialty runs.

Aside from that, they also have advantages for additional practical aspects when it comes to packaging design. For instance, food sleeves that were pre-formed, that are made to fit certain shapes of containers without customizing the design can easily be attached to caps so that it can become a seal that is tamper-evident. This way, consumers will know if the bottle was tampered and they should not buy it.

Food sleeves are more versatile than other kinds of packaging for containers because they can be used for almost any shape. In addition, they have a big space for additional product information.

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