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Sustainable Packaging

How Sustainable Packaging Options Benefit Both Businesses and Customers

62% of customers opt to buy products and services from purpose-driven brands. In a study comprising over 30,000 customers, Accenture found, clients prefer transacting with companies that had clear values and beliefs. More, over half of the customers crave more brands involvement in providing environmentally-friendly solutions.

Sustainable packaging solutions go hand in hand with customers safety and business success. For businesses, it solves cost, environment, and revenue problems while customers feel valued and enjoy the health-risk free options.

Sustainable packaging focuses on reducing environmental impact and enhancing human life. It entails packaging solutions that consider economic viability without compromising social safety and longevity of natural ecosystems.

Companies embracing sustainable packaging use recyclable or biodegradable raw materials. Their main goal is to reduce carbon footprint, improve packaging material re-usability and durability.

Why Switch to Sustainable Packaging?

Unsustainable packaging poses the highest risk to consumers. Food containers, canned foods, take-away containers, water bottles, and plastic cups end up in the hands of consumers. While some packaging companies might defend unsafe packaging materials, research results counteract their arguments.

Tests carried out by multiple organisations show canned food containers contain BPA (Bisphenol A) at rates dangerous to human health. Manufacturers use the chemical to make plastics, yet the chemicals influence hormones to cause cancerous tumours and congenital disabilities.

Today, you will come across plastic food containers, and water bottles marked BPA-free, but it’s hard to determine their authenticity. Besides, studies still show, the alternatives to BPA, such as BPS are not better.

Sustainable Packaging Solutions

Companies that provide packaging solutions encompass all the requirements of a customer. Their products cover food packaging, food wraps, products boxes, and lid boxes. If they embrace sustainable packaging, it has to cover all packaging needs, from food packages to product boxes.

While product boxes may not be harmful to humans, they pollute the environment and fill the land if they are not sustainable.

Sustainable packaging materials deviate from plastic made materials and feature bio-plastics, biodegradable packages, and recyclable material.

Designers of sustainable packaging solutions must embrace technology, upcoming packaging innovations, research, and integrated businesses models. Advanced business models allow the companies to assess risks, life cycles of packaging materials, new products-environmental impacts, and in developing better sustainability measures.

When branding packages, they must use high tech printing machines and printing designs to ensure the safety of packaging material. The advanced printing techniques allow the use of water-based ink and solvent-free laminates which are safer.

Now that you understand the role of sustainable packaging lets delve into its value to businesses and customers.

Sustainable Packaging Benefits 

Increased Sales

Consumer tastes and preferences are incredibly dynamic. A few years ago, pricing was the primary factor influencing purchase decisions. Today, customers go deeper to analyse the company’s principles before buying.

Companies that embrace eco-friendly products, better quality, and sustainability have a competitive edge. In a study conducted by Nielsen, Millenials point out they don’t mind spending higher on eco-friendly products. With the rising millennial population, businesses must realign their values to remain profitable.

Opting for sustainable packaging options enables your company to earn customers’ trust, attract referrals and new clients.

Reduction of Carbon FootPrint

Both fuel refinery and plastic manufacture contribute to huge carbon emissions. From 2010 to 2017, fossil fuel companies pumped over $180 billion into plastic production by funding hundreds of projects. The plans are a massive blow to the fight against plastics, but we can tame them by switching to sustainable packaging solutions.

Toxins Free

Biodegradable packaging solutions for food wraps, food containers, paper cups, and water bottles are all non-toxic, thus safe for human use. Anyone can use them without fear or harm from BPA or ink contamination.

Increasing concerns on packaging safety and the customers’ preference for eco-friendly products means businesses need to use sustainable packaging solutions. Besides, governments’ interventions into consumer safety imply it’s becoming mandatory to go green.

Clean Ecosystem

Plastic accounts for 51 trillion tones of pollution in the environment. Ongoing plastic bans won’t be enough to curb plastic pollution. Most plastic bans around the world are partial, and only two countries in the world have total plastic bans.

Packaging waste causes dirt environments, polluted beaches, and carbon emission when burned. The beaches become a mess and unappealing because of plastic dumping. In some countries, councils burn garbage and plastic causing filthy smells.

Eco-friendly packaging solutions provide a way of countering the filth in dumping and air pollution.

Reduced Shipping Costs

Unlike traditional methods of packaging, sustainable packaging comes with lighter packaging materials. If you’re importing products, you incur fewer shipping costs.

In case customers return products; they’ll use the reusable packaging material, thus eliminating the need for providing them with packaging services.

Less Business Running Costs

Eco-friendly packaging options are a win-win solution to businesses, customers, and the environment.

Despite the slow implementation of the options, they cut down many business costs. First, businesses using sustainable packaging reduces storage space requirements, thus whittle down storage costs. Reason being, the packaging material is less bulky, smaller, and reusable.

Reusable and biodegradable packaging materials are affordable and allow businesses to thrive. Shopping malls, home goods vendors, and eateries cut down on the recurring costs of providing packaging services for all returning customers.

Non-biodegradable and non-reusable packaging material requires high energy requirements during manufacture and end up in landfills and the oceans. Cleaning or decomposing them is expensive and a headache to governments. Governments end upincurring high waste management costs.

Businesses and companies through CSR (Corporate Social Responsibility) mobilise their employees for environmental cleaning quests or programs. While CSR programs are exceptional, they bring forth massive costs when they involve all the staff.

Packaging products companies enjoy advanced packaging techniques which allow them to cut material size and costs.


We all agree, we have no option but to switch to sustainable packaging and environmentally-friendly solutions. Why? Because of the risks we face and the benefits, which businesses and customers accrue.

Plus, the solutions can be a boon to a whole nation. Check the example of Rwanda in Africa, which has become a leader and model in using sustainable and eco-friendly packaging solutions.












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