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Choosing Product Packaging Material for Sales Growth

Choosing Product Packaging Material for Sales Growth

Product packaging materials have evolved a great deal over the years. They now serve several objectives. And they must be ideal for environmental safety, serve their functional roles, and conform to consumers aesthetics.

Businesses have more factors to ponder when choosing product packaging material. In the past, the cost was the primary consideration. Today, they must take into account the quality and risk of packaging material, market trends, and environmental impact.

Product packaging also became a branding tool. Thus packaging designs have to incorporate distinct branding names and logos, convey brand information. And capture consumers interests.

Besides, exceptional product packages influence consumers’ purchasing decisions and cause an increase in sales. Research shows the massive role packaging plays in drawing consumers to a product. If packaging design performs well, it can cut down marketing and advertising costs used through other advertising channels.

So, product packaging material must have the standards to meet branding requirements. All the elements and latest demands of product packages rely on the strength of the functional aspects of the package. Packaging material has to meet the needs of ensuring the product remains safe, free from spillage and contamination until the consumer buys it.

When choosing product packaging materials, businesses must take into account an array of elements. Which are these elements?

Storage and Supply Chain Considerations

If you’re a food outlet owner, a vendor, or a products supplier, you must consider products durability from production to delivery. If you ship abroad, you also have to think of handling the impact.

Handling impact entails the means of transport, the storage method when the product is in transit and the product’s destination. The longer the supply chain, the stronger the packaging material required.

The supply chain also influences product packaging designs. For example, if you’re supplying products to retail outlets or wholesalers, you should order for branded retail-ready packaging material.

It’s also wise to consult a product packaging materials manufacturer who can analyse your products and delivery needs. A credible manufacturer will help you counter unpredictable problems in packaging and during distribution.

Branding and Product Packaging Designs

Packaging and branding now go hand in hand in business. Branded packaging material play a chief role in growing the business image, communicating brand identity, and impact sales. Branded product packaging designs are effective and comprise product use information, colour, and usage guidelines.

Product packaging material has to enhance and not hurt the brand’s image.

Customers enjoy associating with responsible brands committed to providing sustainable packaging solutions. Plastic packaging material will put off environmentally conscious customers.

The latest packaging materials that are biodegradable, recyclable, and reusable impact a brand positively, attract more customers, and influence sales growth.

Do your level best to package products in a way that reflects brand ethics and identity. Also, ensure consistency by maintaining the same packaging material across your product line. Consistent packaging design will help you achieve business brand goals and ultimately improve your businesses’ bottom line.

However, ensure product packaging information transparency. The information displayed on products must reflect their quality. Don’t over-promise but focus on building consumer trust, for a small error in highlighting product qualities can take down your brand.

Functionality and Safety of Product Packaging Material

The main aim of the product packaging material is to protect, enhance product shelf life, and prevent contamination. The functional role of packaging influences material requirements. For example, huge products will demand stronger packaging material.

When choosing product packaging material, consider product durability and the life-cycle of a product in the supply chain.

Food outlets and eateries must take into account the strength and risk of packaging material. Customers will go to outlets that provide quality food packaging material. For example, food takeout containers must be leakproof and ice cream cups non-soggy.

The food and product packaging material must also be safe and sustainable. Food containers and paper cups should be BPA-free or if coated, be PLA instead of PE coated.

Safe and sustainable packaging material include biodegradable paper packs, bio-plastics, reusable shopping bags, organic packaging material, and reusable BPA-free water bottles.

Sustainable packaging material will enhance brand identity and increase sales. Customers prefer sustainable brands. 88% of them desire to help companies achieve sustainability goals by buying from responsible brands.

E-Commerce Packaging Requirements

69% of shopper from Europe buy online. Therefore, when choosing product packaging materials, consider the diversity of online shoppers and shipping convenience. 

Today, many businesses have online stores. Food outlets, malls, and coffee shops have home delivery packages.

Online consumers vary and bring forth a set of challenges. They might demand specific coloured packages or materials. Plus, their locations vary. You, therefore, must prepare a variety of product packaging designs to suit their different choices.

You can design differing branded and stylish packages and give let them select their best package type in your online store.

Keep in mind clients varying destinations when ordering or choosing product packaging material. For instance, you will require stronger packaging material for foreign and far-located clients.

Also, consider small-sized designs to ease packaging, shipping, and delivery of online orders. Such packaging designs will reduce packaging problems and cut down packaging materials costs. Follow the example of the e-commerce giant Amazon, which committed to reducing packaging materials waste. Amazon will penalise third-party vendors for using huge packages unfriendly to consumers and the environment.

Product Packaging Material Cost

Packaging material cost is one of the significant factors influencing businesses across all industries. It’s impossible to ignore price regardless of your desire to go green or appeal to consumers.

But cost should not bar you from championing eco-friendly products. Why? You can get credible and affordable packaging material if you scour for the perfect manufacture.

Again, it’s also crucial to consider the long-term impact of using wrong packaging materials. For instance, using non-biodegradable or plastics can negate sales growth and impede profits.

More sales from using sustainable packaging solutions will offset the cost incurred in buying packaging materials.


Right product packaging material influences brand growth and sustainability. Sales and profits increase as a brand attracts more consumers through sustainable packaging solutions. Besides, effective product packaging material selection and designs are vital for a clean operating environment.

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