Product packaging materials have evolved a great deal over the years. They now serve several objectives. And they must be ideal for environmental safety, serve their functional roles, and conform to consumers aesthetics.
Businesses have more factors to ponder when choosing product packaging material. In the past, the cost was the primary consideration. Today, they must take into account the quality and risk of packaging material, market trends, and environmental impact.
Product packaging also became a branding tool. Thus packaging designs have to incorporate distinct branding names and logos, convey brand information. And capture consumers interests.
Besides, exceptional product packages influence consumers’ purchasing decisions and cause an increase in sales. Research shows the massive role packaging plays in drawing consumers to a product. If packaging design performs well, it can cut down marketing and advertising costs used through other advertising channels.
So, product packaging material must have the standards to meet branding requirements. All the elements and latest demands of product packages rely on the strength of the functional aspects of the package. Packaging material has to meet the needs of ensuring the product remains safe, free from spillage and contamination until the consumer buys it.
When choosing product packaging materials, businesses must take into account an array of elements. Which are these elements?
If you’re a food outlet owner, a vendor, or a products supplier, you must consider products durability from production to delivery. If you ship abroad, you also have to think of handling the impact.
Handling impact entails the means of transport, the storage method when the product is in transit and the product’s destination. The longer the supply chain, the stronger the packaging material required.
The supply chain also influences product packaging designs. For example, if you’re supplying products to retail outlets or wholesalers, you should order for branded retail-ready packaging material.
It’s also wise to consult a product packaging materials manufacturer who can analyse your products and delivery needs. A credible manufacturer will help you counter unpredictable problems in packaging and during distribution.
Packaging and branding now go hand in hand in business. Branded packaging material play a chief role in growing the business image, communicating brand identity, and impact sales. Branded product packaging designs are effective and comprise product use information, colour, and usage guidelines.
Product packaging material has to enhance and not hurt the brand’s image.
Customers enjoy associating with responsible brands committed to providing sustainable packaging solutions. Plastic packaging material will put off environmentally conscious customers.
The latest packaging materials that are biodegradable, recyclable, and reusable impact a brand positively, attract more customers, and influence sales growth.
Do your level best to package products in a way that reflects brand ethics and identity. Also, ensure consistency by maintaining the same packaging material across your product line. Consistent packaging design will help you achieve business brand goals and ultimately improve your businesses’ bottom line.
However, ensure product packaging information transparency. The information displayed on products must reflect their quality. Don’t over-promise but focus on building consumer trust, for a small error in highlighting product qualities can take down your brand.
The main aim of the product packaging material is to protect, enhance product shelf life, and prevent contamination. The functional role of packaging influences material requirements. For example, huge products will demand stronger packaging material.
When choosing product packaging material, consider product durability and the life-cycle of a product in the supply chain.
Food outlets and eateries must take into account the strength and risk of packaging material. Customers will go to outlets that provide quality food packaging material. For example, food takeout containers must be leakproof and ice cream cups non-soggy.
The food and product packaging material must also be safe and sustainable. Food containers and paper cups should be BPA-free or if coated, be PLA instead of PE coated.
Safe and sustainable packaging material include biodegradable paper packs, bio-plastics, reusable shopping bags, organic packaging material, and reusable BPA-free water bottles.
Sustainable packaging material will enhance brand identity and increase sales. Customers prefer sustainable brands. 88% of them desire to help companies achieve sustainability goals by buying from responsible brands.
69% of shopper from Europe buy online. Therefore, when choosing product packaging materials, consider the diversity of online shoppers and shipping convenience.
Today, many businesses have online stores. Food outlets, malls, and coffee shops have home delivery packages.
Online consumers vary and bring forth a set of challenges. They might demand specific coloured packages or materials. Plus, their locations vary. You, therefore, must prepare a variety of product packaging designs to suit their different choices.
You can design differing branded and stylish packages and give let them select their best package type in your online store.
Keep in mind clients varying destinations when ordering or choosing product packaging material. For instance, you will require stronger packaging material for foreign and far-located clients.
Also, consider small-sized designs to ease packaging, shipping, and delivery of online orders. Such packaging designs will reduce packaging problems and cut down packaging materials costs. Follow the example of the e-commerce giant Amazon, which committed to reducing packaging materials waste. Amazon will penalise third-party vendors for using huge packages unfriendly to consumers and the environment.
Packaging material cost is one of the significant factors influencing businesses across all industries. It’s impossible to ignore price regardless of your desire to go green or appeal to consumers.
But cost should not bar you from championing eco-friendly products. Why? You can get credible and affordable packaging material if you scour for the perfect manufacture.
Again, it’s also crucial to consider the long-term impact of using wrong packaging materials. For instance, using non-biodegradable or plastics can negate sales growth and impede profits.
More sales from using sustainable packaging solutions will offset the cost incurred in buying packaging materials.
Right product packaging material influences brand growth and sustainability. Sales and profits increase as a brand attracts more consumers through sustainable packaging solutions. Besides, effective product packaging material selection and designs are vital for a clean operating environment.
The packaging industry has always been keen on staying up to date about the current trends and expectations of the market. No matter what kind of product a Company is selling, its packaging has to be trendy, eye-catchy, as well as durable, so that the product is safe inside. With the demands of sustainability rising all over the world throughout all businesses, the packaging industry faces a new need in their structure and that is the need for sustainability. The packaging industry has been a leading contributor in producing massive amount of non-biodegradable plastic waste that gets dumped into our oceans every year. The one-time use plastics that are commonly used for packaging purposes are one of the chief polluters of the environment, the widespread use of which is almost never-ending. In order to fight the rising environmental issues caused due to the rampant use of plastic, many organizations in the packaging industry have come up with better alternatives that do not harm the environment and are 100% organic. The new demand in the packaging industry is therefore the demand for sustainability that would protect the environment from the adverse effects of industrial packaging.
The packaging industry has to bring about a structural shift from plastic packages to more biodegradable alternatives like paper, bio-plastic, cloth fabric, etc. Sustainability is not only important for the environment but also for the sustenance of businesses. Plastic is produced from petroleum, which is a non-renewable source of energy and is rapidly depleting. Switching to a resource that is more readily available and renewable, like paper or bio-plastic made of corn starch, can be considered an important step towards practising sustainability. The recent innovations in the packaging industry have revealed various ways to produce completely biodegradable plastic from organic sources like corn starch or animal fat, which could mean cutting out massive amounts of toxic plastic waste. The rapid decline in the health of the environment has also made today’s consumers much more aware and conscious regarding their buying choices. The consumers are looking out for more ethical ways of consumption that would not harm the environment and an eco-friendly packaging of products is just the most relevant solution that would meet our customers’ needs.
The world has been facing a stiff crisis regarding environmental issues like global warming and climate change. Pollution of plastic in the oceans continues to kill several marine animals every day. Several animals choke on the plastic polluted in the water or soil and eventually die. Such rapid deterioration of environment has posed a great risk of survival for all humanity. More consumers every day are getting more aware about their buying options and the recent studies show them how they are contribution to the damage or betterment of their own environment. In the age of internet and information, the consumers have an increased access to the know-how of the products they consume regularly. As conscious stakeholders in the society, the consumers have therefore felt the need of ethical consumption. They now know that their buying choices can have direct or indirect impacts on the environment and consider it their responsibility to consume ethically in order to protect the balance in the eco-system. Studies have shown that most consumers want to prefer eco-friendly options over plastic as a means to contribute towards the failing environment and play their role as ethical consumers.
Amy Wu’s article about sustainable packaging argues that the packaging of a product is the first thing that a consumer notices about a product and stands as a primary criteria for rousing interest in the customer’s mind (https://www.theguardian.com/sustainable-business/2014/jul/18/good-product-bad-package-plastic-recycle-mistakes). Hence, it is vital for every producer to give a considerable amount of effort in the packaging of a product that would be responsible for attracting the target customers. It is high time that the world fixes its attention on environmental degradation and consequently the demand of the time is ethical means of business. Since the consumers want to consume ethically, they prefer products that are manufactured and sold in organic processes. Products packaged in plastic evidently indicate towards the callousness of the respective organization, regarding environmental degradation, and speaks a lot about its societal standpoint. Most aware and environmentally conscious consumers would refrain from doing any business with such organizations, especially because of the available alternative solutions. Sustainable packaging needs the consumers’ demands to consume ethically and are therefore more trustworthy in the contemporary business market.
The packaging industry has taken significant steps to enhance their sustainability in the current environmental condition. Vigorous research and improvisation in the field has given birth to various sustainable methods of packaging. A new kind of plastic is now manufactured from renewable and eco-friendly resources like animal fat or corn starch and is commonly known as “bio-plastic”. It is not only completely biodegradable but also reduces the stress on petroleum for the production of regular plastic. Unlike the regular polythene bags, bio-plastic contains no toxic material that will pollute the environment. The manufacturing of bio-plastic does not involve any process that is harmful for the environment. Solitaire Townsend’s global agency Futerra finds out in a global survey that most consumers want to bring about a change in the society through small actions of sustainability like recycling, reusing or using alternative methods of consumption that are eco-friendly and sustainable (https://www.forbes.com/sites/solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-difference/).
Therefore, it can be concluded that packaging of products require more time and attention than you probably thought. Packaging designs play a necessary role in creating the first impression of the customers. In order to emerge as a socially conscious business holder it is important to be socially responsible and opt for eco-friendly methods of packaging. In order to make the work easier, there are several organizations in the business market who offer to take full responsibility of your packaging requirements and provide completely “green” or eco-friendly packaging designs. Bespoke Printing and Packaging is one such organization that provides sustainable packaging alternatives with their biodegradable containers made of PEFC and FSC certified paperboards from specific forests that are authorised. Hiring professionals like these would solve your requirements for sustainable packaging of your products.