In 2019, the global food packaging industry had grown to USD 303.26 billion in market size. It continues to expand at an electric pace as life and consumer-eating habits change. As a result, more innovative food packaging products are coming up. Among them are food sleeves; a simple, affordable, and effective solution for takeaway and prepackaged food.
Food sleeves came at the most opportune moment when customers seemed bored. Let’s face it. The plain plastic containers or boxes which have been in use for many years lack “etiquette.”
That’s why it makes absolute sense to add a food sleeve onto the food container. That way, the box can speak to the customer and motivate positive interactions for sales. But what makes food sleeves so influential during buying?
Food sleeves can easily lure customers because of their irresistible beauty. They also contain product information to tell prospects more about your food. The food sleeve allows a transparent space on the sides that can allow a gripping view of the contents.
For a functional and inspiring package, food sleeves can be a brilliant choice. Plus, they have a range of applications in packaging that you need to know about. Check them out.
In an era where customers go for attractive or green packages, you can’t take chances on the packaging. Sealed boxes or plastic bags won’t meet your customers’ taste or captivate them.
Most people want to see the contents in the box. Meanwhile, sustainability influences the entire packaging industry. And that’s why food sleeves are now one of the popular choices when packaging baked products.
Food sleeves can wrap over see-through boxes to allow seeing the product and also add some beauty. You can pack bread in a cut box, seal it with a glossy transparent film and insert it into a branded food sleeves. This way, you’ll be able to save packaging materials and stand out as a green brand. Again, the food sleeves will also help to reinforce the product boxes.
Increased competition also propels the increased use of food sleeves. Wal-Mart discount stores alone pack around 142000 different products on its shelves. That creates an extensive need for “out of the box” packaging to grab customers’ attention.
Food sleeves’ knack for unique looks makes them a favourite for retail packaging. Finishing options like Matte or lithography enable food sleeves to create a distinct shelf pattern. This gives your product better attention than rivals and can earn you extra sales.
Other food sleeves applications in stores include distinguishing products and introducing special offers. Sleeved products may be more identical and recallable, unlike the non-sleeved ones. And for the giveaways, you can save packaging material by using food sleeves.
When introducing discounts or giveaways, you don’t need new food packaging. You can easily insert food sleeves on the existing packaging to save wages, money, and time. Food sleeves can attach two products. That’s the giveaway to the standard product without using another package.
Food sleeves are one of the best creations to rock the takeaway food packaging industry. But until today, many small businesses are still using a plain paper bag or plastic container. As a result, such businesses continue to miss out on free visibility and brand recall.
Using food sleeves helps you to boost customer experience and increase brand visibility. A food sleeve enables the customer to hold their hot container much more comfortably.
Customers won’t worry about hurting their fingers. Besides, a branded or printed food sleeve can make your food more charming and are pride to carry around.
Most importantly, food sleeves on takeaway packaging are a marketing boon. Food sleeves can contain brand names, logos, and product info that can speak to customers.
A repeat customer can in a flash recall your brand because of the triggered interest. And thanks to the takeout customers, your brand can reach many prospects.
In 2016, Tesco stuck fake branded food sleeves on farm products to create quality and provenance perceptions. The strategy received a lot of dismissive remarks on social media. Yet, leading packaging experts backed it.
Allison Pike, a retail consultant, said the execution looked clean and practical. Brand consultant Claire Nuttall pointed out that the branding would offer “warmth and confidence” for buyers.
What’s happening today? Farm branding is on the rise. Apart from branded food sleeves, farmers focus on the full interaction from the farms to the internet.
Values are also becoming critical in farm branding. Most sleeved fresh farm products now contain words such as organic, clean, sustainable, or fresh to reassure shoppers.
Farm branding will continue to be instrumental as people become more health-conscious. Buyers may become more specific about the foods they want.
To grow revenues, your farm must invest in marketing to push its brand. The best part, food sleeves are affordable and convenient for packaging farm products.
You can also use food sleeves in displaying frozen food in the transparent freezers. Here, sleeves are the most practical way of displaying product info and the brand.
In most countries, the law requires perishable foods displaying in see-through containers. Thus, brands must use food sleeves to distinguish their products from competitors’.
Food sleeves may also be the most convenient in frozen food packaging. First, food sleeves are sturdy and freeze-proof, thus safe from spoilage and off-coloring. Their ability to resist water or grease ensures comfortable picking from the freezer.
Food sleeves can be an excellent packaging option for any brand in the food industry. No matter what you’re selling, you can find custom food sleeves to suit your packaging needs. Get a packaging solution to boost the value of your products and stand out from the crowd.
Product packaging materials have evolved a great deal over the years. They now serve several objectives. And they must be ideal for environmental safety, serve their functional roles, and conform to consumers aesthetics.
Businesses have more factors to ponder when choosing product packaging material. In the past, the cost was the primary consideration. Today, they must take into account the quality and risk of packaging material, market trends, and environmental impact.
Product packaging also became a branding tool. Thus packaging designs have to incorporate distinct branding names and logos, convey brand information. And capture consumers interests.
Besides, exceptional product packages influence consumers’ purchasing decisions and cause an increase in sales. Research shows the massive role packaging plays in drawing consumers to a product. If packaging design performs well, it can cut down marketing and advertising costs used through other advertising channels.
So, product packaging material must have the standards to meet branding requirements. All the elements and latest demands of product packages rely on the strength of the functional aspects of the package. Packaging material has to meet the needs of ensuring the product remains safe, free from spillage and contamination until the consumer buys it.
When choosing product packaging materials, businesses must take into account an array of elements. Which are these elements?
If you’re a food outlet owner, a vendor, or a products supplier, you must consider products durability from production to delivery. If you ship abroad, you also have to think of handling the impact.
Handling impact entails the means of transport, the storage method when the product is in transit and the product’s destination. The longer the supply chain, the stronger the packaging material required.
The supply chain also influences product packaging designs. For example, if you’re supplying products to retail outlets or wholesalers, you should order for branded retail-ready packaging material.
It’s also wise to consult a product packaging materials manufacturer who can analyse your products and delivery needs. A credible manufacturer will help you counter unpredictable problems in packaging and during distribution.
Packaging and branding now go hand in hand in business. Branded packaging material play a chief role in growing the business image, communicating brand identity, and impact sales. Branded product packaging designs are effective and comprise product use information, colour, and usage guidelines.
Product packaging material has to enhance and not hurt the brand’s image.
Customers enjoy associating with responsible brands committed to providing sustainable packaging solutions. Plastic packaging material will put off environmentally conscious customers.
The latest packaging materials that are biodegradable, recyclable, and reusable impact a brand positively, attract more customers, and influence sales growth.
Do your level best to package products in a way that reflects brand ethics and identity. Also, ensure consistency by maintaining the same packaging material across your product line. Consistent packaging design will help you achieve business brand goals and ultimately improve your businesses’ bottom line.
However, ensure product packaging information transparency. The information displayed on products must reflect their quality. Don’t over-promise but focus on building consumer trust, for a small error in highlighting product qualities can take down your brand.
The main aim of the product packaging material is to protect, enhance product shelf life, and prevent contamination. The functional role of packaging influences material requirements. For example, huge products will demand stronger packaging material.
When choosing product packaging material, consider product durability and the life-cycle of a product in the supply chain.
Food outlets and eateries must take into account the strength and risk of packaging material. Customers will go to outlets that provide quality food packaging material. For example, food takeout containers must be leakproof and ice cream cups non-soggy.
The food and product packaging material must also be safe and sustainable. Food containers and paper cups should be BPA-free or if coated, be PLA instead of PE coated.
Safe and sustainable packaging material include biodegradable paper packs, bio-plastics, reusable shopping bags, organic packaging material, and reusable BPA-free water bottles.
Sustainable packaging material will enhance brand identity and increase sales. Customers prefer sustainable brands. 88% of them desire to help companies achieve sustainability goals by buying from responsible brands.
69% of shopper from Europe buy online. Therefore, when choosing product packaging materials, consider the diversity of online shoppers and shipping convenience.
Today, many businesses have online stores. Food outlets, malls, and coffee shops have home delivery packages.
Online consumers vary and bring forth a set of challenges. They might demand specific coloured packages or materials. Plus, their locations vary. You, therefore, must prepare a variety of product packaging designs to suit their different choices.
You can design differing branded and stylish packages and give let them select their best package type in your online store.
Keep in mind clients varying destinations when ordering or choosing product packaging material. For instance, you will require stronger packaging material for foreign and far-located clients.
Also, consider small-sized designs to ease packaging, shipping, and delivery of online orders. Such packaging designs will reduce packaging problems and cut down packaging materials costs. Follow the example of the e-commerce giant Amazon, which committed to reducing packaging materials waste. Amazon will penalise third-party vendors for using huge packages unfriendly to consumers and the environment.
Packaging material cost is one of the significant factors influencing businesses across all industries. It’s impossible to ignore price regardless of your desire to go green or appeal to consumers.
But cost should not bar you from championing eco-friendly products. Why? You can get credible and affordable packaging material if you scour for the perfect manufacture.
Again, it’s also crucial to consider the long-term impact of using wrong packaging materials. For instance, using non-biodegradable or plastics can negate sales growth and impede profits.
More sales from using sustainable packaging solutions will offset the cost incurred in buying packaging materials.
Right product packaging material influences brand growth and sustainability. Sales and profits increase as a brand attracts more consumers through sustainable packaging solutions. Besides, effective product packaging material selection and designs are vital for a clean operating environment.
The packaging industry has always been keen on staying up to date about the current trends and expectations of the market. No matter what kind of product a Company is selling, its packaging has to be trendy, eye-catchy, as well as durable, so that the product is safe inside. With the demands of sustainability rising all over the world throughout all businesses, the packaging industry faces a new need in their structure and that is the need for sustainability. The packaging industry has been a leading contributor in producing massive amount of non-biodegradable plastic waste that gets dumped into our oceans every year. The one-time use plastics that are commonly used for packaging purposes are one of the chief polluters of the environment, the widespread use of which is almost never-ending. In order to fight the rising environmental issues caused due to the rampant use of plastic, many organizations in the packaging industry have come up with better alternatives that do not harm the environment and are 100% organic. The new demand in the packaging industry is therefore the demand for sustainability that would protect the environment from the adverse effects of industrial packaging.
The packaging industry has to bring about a structural shift from plastic packages to more biodegradable alternatives like paper, bio-plastic, cloth fabric, etc. Sustainability is not only important for the environment but also for the sustenance of businesses. Plastic is produced from petroleum, which is a non-renewable source of energy and is rapidly depleting. Switching to a resource that is more readily available and renewable, like paper or bio-plastic made of corn starch, can be considered an important step towards practising sustainability. The recent innovations in the packaging industry have revealed various ways to produce completely biodegradable plastic from organic sources like corn starch or animal fat, which could mean cutting out massive amounts of toxic plastic waste. The rapid decline in the health of the environment has also made today’s consumers much more aware and conscious regarding their buying choices. The consumers are looking out for more ethical ways of consumption that would not harm the environment and an eco-friendly packaging of products is just the most relevant solution that would meet our customers’ needs.
The world has been facing a stiff crisis regarding environmental issues like global warming and climate change. Pollution of plastic in the oceans continues to kill several marine animals every day. Several animals choke on the plastic polluted in the water or soil and eventually die. Such rapid deterioration of environment has posed a great risk of survival for all humanity. More consumers every day are getting more aware about their buying options and the recent studies show them how they are contribution to the damage or betterment of their own environment. In the age of internet and information, the consumers have an increased access to the know-how of the products they consume regularly. As conscious stakeholders in the society, the consumers have therefore felt the need of ethical consumption. They now know that their buying choices can have direct or indirect impacts on the environment and consider it their responsibility to consume ethically in order to protect the balance in the eco-system. Studies have shown that most consumers want to prefer eco-friendly options over plastic as a means to contribute towards the failing environment and play their role as ethical consumers.
Amy Wu’s article about sustainable packaging argues that the packaging of a product is the first thing that a consumer notices about a product and stands as a primary criteria for rousing interest in the customer’s mind (https://www.theguardian.com/sustainable-business/2014/jul/18/good-product-bad-package-plastic-recycle-mistakes). Hence, it is vital for every producer to give a considerable amount of effort in the packaging of a product that would be responsible for attracting the target customers. It is high time that the world fixes its attention on environmental degradation and consequently the demand of the time is ethical means of business. Since the consumers want to consume ethically, they prefer products that are manufactured and sold in organic processes. Products packaged in plastic evidently indicate towards the callousness of the respective organization, regarding environmental degradation, and speaks a lot about its societal standpoint. Most aware and environmentally conscious consumers would refrain from doing any business with such organizations, especially because of the available alternative solutions. Sustainable packaging needs the consumers’ demands to consume ethically and are therefore more trustworthy in the contemporary business market.
The packaging industry has taken significant steps to enhance their sustainability in the current environmental condition. Vigorous research and improvisation in the field has given birth to various sustainable methods of packaging. A new kind of plastic is now manufactured from renewable and eco-friendly resources like animal fat or corn starch and is commonly known as “bio-plastic”. It is not only completely biodegradable but also reduces the stress on petroleum for the production of regular plastic. Unlike the regular polythene bags, bio-plastic contains no toxic material that will pollute the environment. The manufacturing of bio-plastic does not involve any process that is harmful for the environment. Solitaire Townsend’s global agency Futerra finds out in a global survey that most consumers want to bring about a change in the society through small actions of sustainability like recycling, reusing or using alternative methods of consumption that are eco-friendly and sustainable (https://www.forbes.com/sites/solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-difference/).
Therefore, it can be concluded that packaging of products require more time and attention than you probably thought. Packaging designs play a necessary role in creating the first impression of the customers. In order to emerge as a socially conscious business holder it is important to be socially responsible and opt for eco-friendly methods of packaging. In order to make the work easier, there are several organizations in the business market who offer to take full responsibility of your packaging requirements and provide completely “green” or eco-friendly packaging designs. Bespoke Printing and Packaging is one such organization that provides sustainable packaging alternatives with their biodegradable containers made of PEFC and FSC certified paperboards from specific forests that are authorised. Hiring professionals like these would solve your requirements for sustainable packaging of your products.
There is a reason why product sleeve companies are taking the industry by storm and that is because they know what consumers are looking for. Product sleeves have not been around for a long time, but they are already gaining popularity in a lot of markets. Manufacturers create them by using a lithographic or digital press, that has written information on them.After that, the product sleeve will go on the product before they are sold.The written information on the product sleeve could be about what is inside, the brand, or their catchy slogan.Companies that produce product sleeves will have a steady stream of clients as long as they do everything right, and take advantage of every opportunity.
Marketing and Brand Advantages
A huge explanation for the fast growth of product sleeves is that there is an undeniable advantage when it comes to making a product attractive to consumers. The technology of product sleeves boosts the printable label area with graphics all around it. This kind of flexibility can be applied to practically any shape or any container on different films. The UV flexo and gravure printing can be used, which provides quality photos and using attractive metallic and fluorescent links.
The full body product sleeves provide colorful and eye-catching designs, and even larger canvas in order for brands to relay their message to potential customers, so they have sales. The ability to do this only gets stronger through time.
In general, product sleeves have a high percentage of increase when it comes to the labelling just by being a little bit more expensive compared to traditional labels. However, this extra cost already allows the company to write something about their productssuch as contents, ingredients, etc.
Aside from branding, sleeves add functionality to the product packaging, and saving costs on containers and labelling are also benefits of product sleeves. By extending the sleeve, costs go lower because you do not have to spend on other tamper-evident options. In addition, including a product sleeve packaging does not add a lot of weight to your product.
These labels are applied to plastic, metal, or glass containers and they are common in a lot of items. The reason behind this is that packaging buyers know how much product sleeves cost, and they are justifiable based on what they can provide consumers.
Additional Packaging Space for the Branding and Information
The product sleeves make it simpler forbusinesses to meet the regulations needed for a stronger impact. That is because text and graphics are updated on the product sleeves, which are easily removable from containers without wasting them.
They Have a Solid Field Team
The mobile team of product sleeve companies contribute a lot to their success because they are the company’s representative in the industry. In order to form a good field team, the company does the right steps. Whenever companies conduct interviews, they look for those who are enthusiastic and share the same goals and dedication. After finding the right people to complete the team, companies wantthem to have a positive culture. Since they are expected to work on their own, it is essential that everyone has a certain connection to others and the company.
These Companies Know What People Look for
Product sleeves manufacturing is not an extremely easy process of labelling. That is why you must look for a product sleeve manufacturer that has proven experience in sleeves production for different container shapes.
You should know that expertise is important; therefore, you are allowed to choose which material you want that will go with your product. In addition, it is important to improve your graphics so there is no distortion of any kind. Ultimately, a product sleeve company prove their expertise by knowing the difference of a label that blends and the one that stands out. That is seen through their work and how they work with your ideas and requirements.
Aside from packaging and brand companies and the expanded canvas they use to see their imagery, product sleeves are better for practicality. For instance, customized product sleeves that are made for a certain product without customization can be used for a different container to provide a seal that is tamper-evident. Regardless if it is for food and beverage, or in pharmaceuticals, these product sleeves are a way to inform customers if the product was tampered. These product sleeves can be made easy access, and allow a lithographicprinting safety text.
Retail Execution Plan
Even if there is a field team, successful product sleeve companies have an organized execution plan, and even top teams will go through challenges. It is necessary to have a plan and continuously change together with the market. it is important to know the competitors, and target audience. Determine what your audience answers to, and what competitions do to get their attention.
Merchandising is a huge factor in any company’s success. The Point of Purchase Advertising International (POPAI) discovered that majority of shoppers make buying decisions in the store. Therefore, the appearance and product availability are important so you have a concrete plan for your field team when they go to a store. Where should the product be, how should the display be, their position in the store, and what is their promotion strategy.
Market Research Facts
Your large and small competitors are becoming more entrepreneurial. These other companies have excellent ideas, and they can determine if it is profitable and then carefully do an effective selling strategy. It is not just about putting products on the market because you need to beat your competition.
Product sleeve companies succeed because they rely on their own ideas, and make it a goal to create unforgettable packaging for clients. They have done market research to find out what their competitors are doing to lead the race, but they prevent it from happening.
Food sleeves come out as spectacular with fluctuating artworks and prints. The designs are a big hit with customers, but the focus on style could impede “out of the box” concepts.
There is more to food sleeves than merely charming customers. Think hard. Don’t customers enshrine more inherent needs?
Emphasising with customers could provide a zillion answers on the right avenues to explore. Unfortunately, only a few restaurants are consistent on understanding and fulfilling customers’ needs.
Green Run High School students could open our eyes to new ways of connecting with the customers.
The students envisioned a genius move to touch people around Virginia beach through paper cup sleeves. Using over 1200 cup sleeves, they printed inspirational and heart-rending messages targeting coffee customers.
Messages ranged from short but touchy phrases to long and awe-inspiring sentences. One of the most distinctive lines had the words, “Your past has no impact on your future; it only shows the steps you’ve taken.”
Alexis, a ninth-grader, came up with simple but powerful words such as be yourself, everyone is unique, bland is the new beautiful, and everybody is beautiful.
While Alexis messages targeted the user, they also referred to the beverage in the paper cup. That is, whether black, spicy, or creamy latte, all coffee carries unique aspects.
Other funny, informative and also witty messages included;
The students’ creativity to uplift cup sleeves with the never seen handwritten words, adds a new dimension to coffee. And also goes miles to uplift peoples’ moods, evoke smiles and give restaurant owners a new perspective.
According to the school, the dedicated group comprised students getting nurtured to become better personalities. All the students were part of the AVID group (Advancement Via Individual Determination)
AVID has been in the line for reforming education through unique methodologies focused on empoweringstudents across all divides. Most of its programs target students from under-represented families and populations. The students are mostly the first in their families to get schooling and attend college.
Kelly Logue, an AVID educator, reflected on the move to touch the community through cup sleeves. She referred to it as “a small gesture” conceived to show kindness and inspirepeople.
Over 100 AVID students picked from grade to 12, took part in the activity. Armed with pencils, markers, and painters, they embarked on the interesting project. Yet they never expected it would inflame the locals as witnessed.
The cup sleeves were an excellent enrichment to coffee lovers in Virginia, as they added something extraordinary to cherish besides the beverage.
While the whole project came from AVID, as part of its communal service program, Starbucks benefited immensely. The coffee giant could take the concept into its future cup designs. Plus, the attention emanating from the cups goes a long way in attracting more customers.
Besides cup sleeves creativity, the AVID group intends to collect plastic bags and reform them into sleeping bags to touch the homeless.
AVID educators will say they sifted out the idea from an online source, but it is still modern and not yet norm among brands. Only branding messages and varying artworks are boundless on food sleeves.
Businesses can learn a great deal from AVID students’ audacious undertaking.
Reconnecting with Customers
Revenue has always been the principal focus of many businesses. You would expect customers to feel part of brands, but few efforts go into nurturing the relationship.
Going the AVID route could reconnect a restaurant tocustomers. Instead of using marketing copy and branding messages on billboards and food sleeves, they could incorporate unique words.
Marketing platforms provide perfect avenues for connecting to customers. There is a lot of attention to the beautiful ads and graphics on cup sleeves. But customers are always on the lookout for something emotional and remarkable.
Customers couldn’t care less if your business dissipated. A new survey comprising over 300,000 customers revealed the public wouldn’t mind if 74% of companies disappeared.
As per the Havas Group’ report, 60% of the customers believe companies offer irrelevant, weak, and unimportant content.
The report further unfolded what customers expect of a brand. A surprising 75% of the customers look for brands that value their well being.
With the vast competition, customers face an overload of choices. Anyone can get what they want from anywhere fast.
Meaning, your business must offer something purposeful to stay afloat. All branding efforts ought to focus on building a responsible and caring business.
Improving Customer Experience
While pursuing the cup sleeves project, Green Run High School students had one thing in mind; Touch a coffee lover’s heart!
Customers remember every unique experience. It’s mind-boggling how small actions can sway an entire brand.
While the cup sleeves deed might appear like a drop in the ocean, they shifted perceptions about Starbuck and the school.
Studies show customers become more loyal and bring referrals for every single positive experience.
Nonetheless, customers stay, not because of pricing benefits, but out of loyalty built by interacting with all facets of a business.
Thinking “Out of the Box,”
AVID cup sleeve messages is a concept many coffee shops can use. These serve as an eye-opener to how far a your business can take branding.
You have the freedom of deliberating designs that suit your business and the techniques that can touch your customers.
All products in the market reflect a journey. Before paper cups and paper sleeves, other materials ruled the industry.
All new materials, paper cup designs, and artworks are the outcome of creativity. No business is limited to stick to current approaches.
Food sleeves’ role in branding and beautifying cups and packages is undisputed. The AVID cup messages, however, show how businesses can use their products to touch customers.
It should never be only about profits but also getting into customers’ shoes and providing meaningful services.
Food should always look appetizing, regardless if it is on a plate, packaging, store shelf, or even in takeout boxes with a food sleeve. The product appearance and branding strongly drives the food industry. Together with the demands of consumers for labels about clean ingredients and simple packaging and presentation, product presentation that competes will in the marketplace can be hard. Most of the time, a food sleeve is not a cheap form of packaging and it is a fairly new alternative offered to brand owners.However, copackers have a chance to improve food product appearance while they reduce waste and make production more efficient without compromising quality. Therefore, paying a higher price for a food sleeve has its benefits, and the money spent does not go to waste.
Designs Can be More Versatile
The food sleeve labeling because it has a 360-degree coverage on the packaging, which is the dream of any designer. Designers can use the whole package that has all the nitty gritty details that keep consumers informed and have a lot of property to attract customers with beautiful designs that will make them buy it.
Using food sleeves give the product an upscale appearance that has fine lines, incredible details, and evident vignettes on the graphics. Marketing teams are going to embrace excellent graphics printability which is achievable to the packaging. However, this gives an idea that top to bottom is covered for the wanted design elements. The days of trying to make everything fit on one or two small labels no longer exist. Designers can be sure that their design elements are standing on the shelf.
Product packaging makes sure that these products are safe when they get shipped to stores and consumers, and even when they are on the store shelves. It is crucial to our marketers that we are able to provide an excellent experience to customers, which means they receive the food undamaged, and the sleeves are efficiently doing their job. If we package products poorly, the experience of our customers and public relations can become a problem for us. Consumers see products as inferior that lacks quality if they are inappropriately packaged.
Decorating is Adhesive-free
Regardless if we are putting a product label, multi-packing or our food sleeves are only an alternative packaging, we make sure that it still complies with the FDA. Even if there are food-safe adhesives, those collect dust, debris, and dirt, which makes the label weaker making it unattractive to consumers.
With a food sleeve or banding, they can be put on products without the need to use adhesives. It holds the product together, and lowers the cost of every label and lessen packaging waste that is generated while it is separated for recycling.
Options for Multi-label Work Together
It is not necessary to completely shift to food sleeves, because it can be a process. Using multiple types of labels and combining them all allows depth and package versatility, which upgrades the level while making it look cohesive. We do not limit ourselves because using food sleeves is not an all or nothing situation.
Draws Consumers In
The packaging’s visual presentation attracts consumers and convince them to choose a product, find out what it is for, and if it will add value to life. The packaging design heavily depends on what our company’s target market is. The color, artwork, shape, and everything considered while companies figure out how it needs to be tailored so their consumers will buy it.
Transparent Food Packaging
Clean food is taking becoming more popular in the food industry, but consumers are more attracted to what is in their food compared to before. They also want to see what is in it too. Brands give in to these demands by making the packaging transparent, keeping the products visible on the shelves. However, the secondary and tertiary packaging comes into play, which accommodates transparent packaging that could become more complicated. Materials are opaque and they need secondary branding or a packaging quality is less and non-recyclable.
With a food sleeve, consumers can benefit from both, and the informative packaging where nutritional information is written that maximizes product visibility. Brands provide the chance to make customer loyalty better since they are reading product information and see the top-quality products they want to consume.
In case we are using an endless supply of these pre-printed bottles or cans that sit in the warehouse more than the time when the graphics became obsolete, we are not alone in this. Food sleeves is our solution to this. Using them to blank packaging lets customers invest in blank cans or bottles and redirect them to food sleeves, which stays fresh and new without it looking outdated.
Small breweries do not have the funds to order purchase truckloads that contain preprinted cans nor limit themselves to only produce a couple of their top offerings. These brewers can benefit from their ideas that have special runs and it is applicable to a simple investment labels, instead of buying preprinted cans.
Consumers are Informed
Businesses depend on product packaging to communicate information. The packaging can have information about the ingredients, how to heat, instructions, benefits, and features. The information can be on the food sleeve, while it gives consumers an option to talk to companies and companies give a feedback or questions.
Aside from the communication loop between companies and consumers help businesses think about how products are marketed. It is good to highlight what they need to know so they can make changes if necessary. For instance, those who have diet restrictions can make a choice to purchase it or not. This way, our consumers will not feel cheated and misguided.
Food sleeves are an important part of our company and that is why we are making them functional and useful. In addition, they solve a lot of problems in terms of packaging and sustainability. It is especially important that we make them eco-friendly as well.
The Institute for Scientific Information on Coffee(ISIC),a non-profit organisation,devoted on the study of science related to coffee and health,through their various epidemiological studies suggest that consumption of at least three to four cups of coffee could lessen the chance of developing Type || Diabetes by approximately 25% compared to having none or less than two cups a day.
The research conducted a study and collected samples from around eight different countries on 457,922 individuals with 21,897 newly-diagnosed cases of Type II Diabetes among them.This study noted that every additional cup of coffee consumed a day (upto six to eight cups a day) will curtail the risk of developing type II diabetes by 5-10%.
There are some more studies conducted by different organisations around the world which proves this concept of consuming more than 2-3 cups of coffee could keep the type 2 diabetes at bay.or example in 2014 a study reveals that participants who consumed more than one cup of coffee a day over a period of four years had an 11% chance of developing type II diabetes while those who opted for one or none consumption of coffee are at a higher risk of getting type II diabetes.These studies also reveals that these effects are stronger in women than men.
What is Type II Diabetes?
Type 2 diabetes (T2D), formerly known as adult-onset diabetes, is a form of diabetes that is characterized by high blood sugar, insulin resistance, and relative lack of insulin. Common symptoms include increased thirst, frequent urination, and unexplained weight loss (source:wikipedia).This is a lifelong serious condition where the diabetic patients needs monitoring and responding to the increase in blood glucose.They have to check their food intake,sometimes have to take insulin injections to bring down the blood glucose level to a safe limit.This insulin injection is an inconvenient and painful part of a type || diabetic patient’s life long therapy.
How coffee helps in reducing insulin injection intake?
Earlier the insulin injection therapy is the only way to bring down the glucose level to a safe level.But this is a painful,inconvenient and expensive method.Scientists around the world research to fine tune this therapy with the goodness of coffee.The caffeine presented in coffee could be found in common beverages,which could be seamlessly integrated with one’s lifestyle.This coffee therapy being a non-toxic,inexpensive is reducing the insulin injection intakes in type II diabetes patients.Coffee is being part of a routine cultural habit of most of the people around the world,scientists believe that this kind of therapies would give rise to a new era of personalised medicine.
Martin Fussenegger,professor from the Department of Biosystems Science and Engineering at ETH Zurich has explained the therapy.He stated that this progressive therapy stimulates insulin secretion by producing glucagon like peptide 1 which is being proportionately produced by human cell when it senses caffeine.This process is scientifically known as synthetic biology.
Other coffee components which also plays a vital role in managing blood glucose level
Scientists admit that the various components other than caffeine found in coffee could higher the antioxidant levels in food intake and thus reducing the oxidative stress level.
The antioxidant constituents namely chlorogenic acid and trigonelline have proven to reduce early glucose and insulin levels at fifteen minutes in OGTT(oral glucose tolerance tests).
Statistics show that only approximately 5 percent of the worlds plastic produced yearly is being recycled.This is very alarming since plastic production is said to be increased by 3.8 percent per year until 2030.At this rate the accumulated plastic waste will be billions of tons and will end up in the ocean base,resulting in disturbed marine ecosystem.
Thankfully the growing awareness of this issue has encouraged renowned researchers around the world to join hands to find a sustainable solution to the growing problem of accumulating plastic waste on the earth.Although still in their developing stage, these research projects are using the chemical energy present in the hydrocarbon structure of the plastic to create a cleaner source of fuel unlike their traditional counterparts.
These research projects around the world on converting plastic to a better fuel is becoming a radical help to halt the growing plastic pollution we are facing right now.
According American Chemistry Council these plastic-to-clear burning fuel could generate about 39k jobs only in US which will result in a revenue worth USD 9 billion.
In 2016 a research team of Kishore Rajagopalan and B.K. Sharma from Illinois Sustainable Technology Center,in collaboration with the US Department of Agriculture has successfully converted plastic bags into fuel.
The team first converts plastic bags into plastic crude oil by extracting chemical energy present in the hydrocarbon structure of the plastic,which is then distilled further to produce two types of diesel and gasoline.This research proved that once the antioxidants added,the final output is much more superior diesel in terms of ignition quality and lubricity,than its conventional counterpart.
Another successful project was by a team of research chemists from the University of California, in association with researchers from Shanghai Institute of Organic Chemistry.In this project researchers successfully restructured the polyethylene found in plastic into liquid fuel that could be used as automobile fuel or industrial fuel.In this project the main feature is any kind of plastic wastes such as plastic films,bags,bottles etc. without any pretreatment could be used with the catalyst to restructure the polyethylene in plastic into the fuel.
The US firm Plastic2Oil invented ultra-low sulphur clear burning diesel.This innovation shows approx one gallon of clear burning fuel could be produced from 8.4 pounds of untreated plastic.This research also proved to be less energy consumer as the processor utilises its own off-gases as fuel.The distillation of this fuel does not require a distillation tower,hence a cost effective solution too.
In their project the Swansea University research team converts plastic into hydrogen fuel which could be considered as automobile fuel.They use photo reforming process to produce bubbles of hydrogen gas from the plastic waste.The main objective of this research was to scale down the cost of plastic recycling.In traditional method of recycling the plastic wastes need to be cleaned,treated beforehand.These method incur a huge cost of production for which companies hesitate to opt for plastic recycling.
As per Balance Small Business,recycling a ton of plastic bag would cost a hooping USD 4000 to a business,thus discouraging them to opt it.
These revolutionary research projects of converting plastic into clear burning fuel may have shown some significant solutions in arresting plastic pollution and might create a huge economic progress in terms of employment,and producing alternate environment friendly cost effective energy resources.Still they are facing some resistance from the Green Groups. According to Green Groups these solutions will lead to more plastic production than curbing them,as once these plastic driven fuel becomes vital part in industrial energy resource,thus would require more plastic to be produced in the future in order to meet the supply.
NGO Zero Waste Europe states that “member states would be locked in a situation where they would have to continue plastic waste’.
However there are many countries and personalities who backed these plastics-to-fuel soultions.In aviation industry these projects are heavily backed as these fuels would be a better and cost effective alternative to the current fuel in planes.
Countries like The UK, the Netherlands, the Czech Republic and Finland have already supports plastic-derived fuels. In UK several plants for the conversion of plastic into fuel have been set up.A company named Enerkem in Canada, is also planning to set up a plant which could convert 360,000 tons of plastic waste into 270 millions litres of clear methanol.Zame Eco Fuels and Alloys of Cyprus will start its operation in 2019 to convert plastic into fuel through chemical process.
Scyphus has been manufacturing paper packaging for the food and beverages industry for over a decade now. But over the years, although we have expanded our factory with newer and newer, state of the art Paper Cup Machines, we always outsourced the Printing to our trusted local printers. But, with out ever growing cup business, demand for other packaging products are being placed to, and our customers today want us to provide them with turn key branding solutions. That is not just paper cups, but all possible printed merchandise and branded packaging they require has to come from Scyphus.
Beyond that, there was another problem, we were out growing our printers, and we decided to get a printer unit of our on, inside our factory premises. That would not only solve our print ordering delay handling, it’ll also allow us in providing all sorts of printed packaging solutions to your existing customers and also at the same time, attract new customers and expand our horizons, after all there is no limit to what you want to achieve.
Our journey from a paper cup manufacturer to a turn key printed packaging solution provider has found a mention in the prestigious Print Week on 28th February, 2019.
We are now offering all printed paper merendillase and packaging to our customers, our customers being mostly automotive showrooms, coffee shops, takeaways, delicatessen and exhibitors, their regular print requirements do not limit to paper cups and napkins only, all of them require indoor/outdoor posters, roll up banners and branded envelopes, business cards, flyers of all sorts, folded or flat and all sorts of printed stationary and promotional stuff like branded calendars and diaries. We hope to cater to them all and provide them with an end to end solution.
Scyphus has invested in a five-colour Heidelberg Speedmaster CD 74 perfector to bring printing in-house. What that means to us immense. Right from streamlining the production process by eliminating the uncertainty of an external entity on which we have no control, to having more control over quality of our products. We indeed needed to invest into a top line printer any time soon, so the Board of Directors decided, why not 2019.
A lot had to be done, new space for something as gargantuan as the Speedmaster, new Electricals, new Foundations and Cement Work and everything for a complete print shop. We had to get everything done before the printer arrived in two containers, and the the installation experts arrived.
But all said, this is something we have been excited about recently, and now that we are ready, we definitely expect to provide even better customer satisfaction to our existing customers, and with an expanded product and service range, serve them a much complete range of products and services.